Carry Protocol ICO Report – Offline Data Revolution
Standard ICO Report Structure:
- Part 1: ICO Analysis (What is it about? What is the ICO intending to do? Describes what the platform is.)
- Part 2: CROWDSALE ANALYSIS – DETAILS & TOKEN SUPPLY
- Part 3: Useful Links (Further Research)
Part 1: ICO Analysis
The Carry Protocol is a blockchain platform that connects offline merchants together on a trustless and verifiable distributed ledger. Merchants are able to use the Carry Protocol platform to issue their own native tokens much like a gift card or loyalty points. When making a purchase on the platform users will be given to option to earn these native tokens by entering in their phone numbers and contact information which will be used for more effective and cheaper marketing.
Just like a merchant offering a traditional coupon by buying into a promotion or entering in personal information, merchants will be able to do the same on the Carry Protocol but with native token promotions. Smart contracts will be used to facilitate the transactions and since the blockchain is being used the merchants are able to keep track of all the transactions that are made with their native tokens.
Problems in the Market –
The offline market is a $25 trillion dollar market but displays a lot of problems that could be easily solved. Every business that deals with offline transactions run into the problem of missing personal data. If a customer purchases an item in a store with a credit card then the point of sale software will be able to tell who the customer is, where they are located and the cost of the transaction.
The credit card company, however, doesn’t know what item was purchased. The merchant’s software systems can detect what item was purchased, the location and the transaction amount but not the identity of the person buying the item. So there is a disconnect in the different software’s that make it hard for the merchants and credit card companies to collect perfect data.
Since these companies are not working together with the data that they connect, they each have a piece to the data.
Solutions to the problems –
Carry protocol wants to be able to connect these institutions together so that way the data collection problem is solved. This way when marketing campaigns are created they can be accurately dispensed and the correct demographics are seeing the advertisements/promotions.
The Carry protocol platform will allow consumers to control their data and allow them to sell it to the merchants enabling a new channel that can actually be monitored. Now on the platform, the data will be complete and the merchants and other transactional players will be able to connect with and understand all of the pieces to better place marketing campaigns.
Token Utility –
In order for a merchant to list their native token and service on the Carry Protocol they will need to stake a specific amount of the CRE tokens. The staked amount will determine how many transactions can be made using their native token. The merchants will also be allowed to simply pay for these features using the CRE tokens. So as more merchants enter the market and list their businesses, the more demand there will be for the token as it is essential for the platform. The CRE tokens will also be used to purchase advertisements and data along with an added incentive to join the network.
Part 2: Crowdsale Analysis – Details & Token Supply
- Total token supply: 10,000,000,000
- Token type: ERC-20
- Token Price: 1 CRE = $.0073 USD
- 40%- Token generation event
- 25%- Partner Programs
- 15%- Market Activation
- 10%- Team
- 10%- Reserve
- 5%- Advisors
Team Overview –
- Co-CEO Grant Sohn
- Co- CEO Richard Choi
- Lead Developer Swen Mun
- Developer Minhee Hong
- Developer Jc Kim
- Project Manager Eddie Chang
- Project Manager Boyoung Chung
- UX Designer Yujeong Nam
- Product Designer Heeyeun Jeong
- Product Designer Jisun Park
- Product Designer Young Kang
- Developer Minjune Kim
ICO Advisors –
- Simon Kim
- Ryan Kim
- David Park
Part 3: Useful Links (Further Research)
- Site link: https://carryprotocol.io/
- Whitepaper: https://carryprotocol.io/static/docs/Carry_protocol-white_paper%28ENG%29.pdf
- Telegram: https://t.me/carryprotocol
- Medium: https://medium.com/@carryprotocol